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Pricing Strategies Ppt

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Image Result For Pricing Strategies Ppt

PPT on pricing strategies. . Pricing Strategies . Pricing Strategies . Penetration Pricing Price set to penetrate the market Low price to secure high volumes Typical in mass market products chocolate bars, food stuffs, household goods, etc. Suitable for products with long anticipated life cycles . A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market..Objetivos de Pricing. Luiz Afonso dos Santos Senna PhD. Cost based versus value based pricing. Source The Strategy and Tactics of Pricing, by Thomas T. Nagle and Reed K. Holden . Preco baseado em custos X baseado em valor. Pricing, Competicao e Estrutura de Mercado. Luiz Afonso dos Santos Senna .In case of a price leader, rivals have difficulty in competing on price too high and they lose market share, too low and the price leader would match price and force smaller rival out of market In this strategy, we are compelled to follow pricing leads of rivals especially where those rivals have a clear dominance of market .

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