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Pricing And Positioning Strategy Examples

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Positioning refers to how you communicate the essential benefits of your small business to potential customers. Where you sell your product, how you make it, where you make it and your price all convey subtle messages to the marketplace, even without your using any overt advertising, public relations or promotions..Pricing is one of the classic ” Ps” of marketing product, price, place, promotion . There are many factors to consider when developing your pricing strategy, both short and long term. For example, your pricing needs to Reflect the value you provide versus your competitors..The Price Value Matrix. Many factors will influence your prices, including your competitors rates and products. As the name implies, your goal is to develop a pricing strategy that places your brand and its products in a certain position relative to your competition..

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