Price Mix Elements

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The constituents of marketing mix are said as marketing mix elements. Elements are also referred as decision variables. Marketing mix consists of mainly four elements. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix. Each mix contains a set of decisions. They are . Marketing Mix. Pricing in Four P s. After product, pricing plays a key role in the marketing mix. The reason for this importance is that where the rest of the elements of the marketing mix are cost generators, price is a source of income and profits.. Pricing can help your company to achieve profitability, support product positioning, and complement your marketing mix. Entrepreneur s Toolkit Pricing is the only revenue generating element in the marketing mix the other three elements are cost centresthat is, they add to a company s cost . Pricing is .

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